The fine merino wool used in our socks is specially selected fine long fibre, strong 19.5 micron merino fleece wool we source direct from the WoolConnect group of farmers in New South Wales.
It has a 98% comfort factor which means it will not prickle or itch sensitive skin. It will not shrink and the long fibres mean that socks knitted with it wear well.
Wool is particularly good in cold weather because its insulating effect keeps you warm. It has much higher moisture absorbency than synthetics so in summer time a wool sock is always more comfortable than a synthetic one.